Vincenzo Landino, founder of the six-year-old Business of Speed newsletter, and legendary Creative Director Lali Michelsen, define the DNA of your new essential motorsport briefing.
Discover how a LinkedIn video of a champagne saber led to the formation of a strategic content consultancy and media empire built on one core premise: Speed is the only sustainable competitive advantage.
We unpack:
- The Unlikely Kinship: Waking up at 5 AM for F1 in different countries and the shared "fringe of the fringe" obsession with speed.
- The Blueprint of Money & Tech: How the newsletter was engineered in 2019 to go beyond the track and investigate the power players, politics, and technology that fuel racing.
- The Consulting Pivot: Defining our mission to evolve beyond the "logo slap" and drive real-world operational and cultural leverage for sponsors.
- The Speed Lesson: Passion Meets Strategy. If you want to think and move at race pace, you need the right co-driver.