Alpine just sold its F1 title sponsorship to Gucci for a reported $150 million across three seasons. From 2027, the team will race as the Gucci Racing Alpine Formula One Team in Gucci's colors, ending BWT's five-year pink era.Vincenzo and Lali break down what the deal actually buys: the Briatore and de Meo reunion that made it happen, why Kering's first F1 title partnership lands now with Alpine sitting fifth in the constructors, what 24 races a year as a Gucci runway means for the brand, and whether Alpine is quietly trading on-track ambition for lifestyle leverage.Discussed in this micro episode:The Briatore, de Meo, and Bellettini negotiationGucci Racing as a platform with its own logo and roadmap, well past a sticker on a sidepodF1's luxury build-up: Gucci on Alpine, Louis Vuitton on the trophyAlpine's valuation curve and the private equity interest circling EnstoneCapsule collection potential at every Grand PrixWhether the Mercedes power unit and a P5 start change the read on this dealHosted by Vincenzo Landino and Lali Michelsen.

Robert Jakobi grew up with Ayrton Senna at the dinner table. His father ran IMG Europe and later left to manage Senna directly, so before Robert was ten, he'd met Senna, Alain Prost, Nick Faldo, Bernhard Langer, and Björn Borg. Senna also saw the Michael Schumacher poster on his wall and got annoyed about it.Robert went on to build a career in consumer brands across the UK, scaling Itsu Grocery and selling Metcalfe's Skinny to Kettle Chips in 2016. During COVID, he pivoted back into the world he'd always been adjacent to, moved to Miami, co-founded E1's Team Miami with Marc Anthony, and in December 2025 launched Hyton — the brand partnership and experience holding company now advising the Concours Club, Fontainebleau Miami, Fontainebleau Vegas, Uncharted, and Sunshine Coffee.Recorded at the Concours Club on May 1, the 32nd anniversary of Senna's death. In this conversation, Robert reveals for the first time that the Ayrton Senna Forever exhibition is coming to the United States this November, taking over the casino floor at Fontainebleau Las Vegas during F1 week. The family has agreed. The deal is done. He's hoping to bring 20,000 people through the doors.We get into all of it: the Schumacher poster Senna spotted, why Robert won't take outside investors at Hyton, why Miami has become F1's commercial Super Bowl, why "luxury" as a word has been gutted, and what a money-can't-buy experience actually looks like in 2026.Topics covered:Senna at the family dinner table, and the day Robert's father lost his closest friendThe Schumacher poster storySelling Metcalfe's Skinny to Kettle Chips and why he won't repeat that playbook with HytonWhy does Hyton have zero outside investors?Co-founding E1's Team Miami with Marc AnthonyThe Senna Forever exhibition is coming to Fontainebleau Vegas in NovemberWhy the Miami GP is now Robert's commercial Super BowlWhat "money can't buy" experience actually meansThe Concours Club, Fontainebleau Miami and Vegas, Uncharted, and Sunshine CoffeeHow designer Cain came up with the name HytonConnect with Robert and Hyton:Website: hyton.comInstagram: @hytonholdcoEmail: robert@hyton.com

Magnus Walker — the Urban Outlaw — just auctioned off 18 of his most iconic Porsches through RM Sotheby's. No reserve. No hesitation. And within days of the cars leaving his warehouse, he felt something he hadn't felt in years.This conversation is about what led to that moment. The years of accumulating, the slow recognition that he'd stopped driving most of them, and the quiet watch experiment he ran before committing to anything. But more than the auction, this is a conversation about a man who has reinvented himself completely, multiple times, and what he's learned from each one.Magnus arrived in LA at 19 on a Trailways bus with two O-levels. He built Serious Clothing from a Venice Boardwalk table into a seven-figure brand, dressed Madonna and Alice Cooper, then walked away when the joy ran out. The 2012 Urban Outlaw documentary changed his life publicly. We talk about what it cost him privately.He also gets into why he's never built a car for a client, his involvement with the TWR Supercat project, why stories and miles matter more to him than showroom condition, and the one Porsche he just bought that he's never owned before.Forty years in LA. Three complete reinventions. One throughline.00:00 – The week after the auction 02:00 – Rebirth, identity, and 40 years in LA 03:30 – Arriving at 19 with almost nothing 07:30 – The psychology of collecting 11:30 – The watch test that told him he was ready 13:00 – Closing Serious Clothing and what opened because of it 15:00 – Why he never turned the hobby into a business 25:30 – Imperfection as a philosophy 26:30 – The 911 market and the Urban Outlaw effect 28:00 – How the film got made and how Nike found it before release 30:30 – Raindance, Piccadilly Circus, and the moment things shifted 34:00 – Why his story connects beyond the Porsche world 35:45 – The private cost of going viral 43:00 – Why high-mileage cars interest him more than low-mileage trophies 44:30 – The best driving roads in LA 47:30 – The TWR Supercat project 51:45 – 928 vs. 944 53:20 – One final piece of advice

Jamey is one of the most recognized photographers in global motorsport, 68 tracks deep, with clients across F1, IMSA, WEC, and IndyCar. What most fans don't know is that a significant part of his work has nothing to do with the shots that end up on your phone wallpaper. Tire photography. Technical documentation. Competitive intelligence. Teams spend hundreds of thousands of dollars on it, it lives inside the budget cap, and it has directly shaped race outcomes. Red Bull pioneered it. Every team followed. Every team but one.We also go back to the beginning: growing up in Charlotte, finding Formula One on a satellite dish in 1998, becoming a licensed steeplechase jockey with 11 wins in 55 races, and picking up a camera in the jocks' room because nobody turns away a guy in a flak vest and riding boots. He learned by doing, built a following by refusing to let bad takes go unanswered, and somewhere along the way became the person Conor Daly and Colton Herta both feel comfortable teasing to his face.The conversation also gets into the structural gap in women's motorsport that the F1 Academy doesn't address, what Lewis Hamilton's paddock behavior costs the media that covers him, and why IMSA remains Jamey's favorite series to shoot.Topics covered:Steeplechase racing, what it takes, and why he walked away when he didTeaching yourself photography at horse tracks in full jockey kitThe spy photography economy inside professional motorsportHow a tire photographer contributed to Hülkenberg's Silverstone podiumThe one F1 team that still doesn't use tire photographyWhy the F1 Academy ladder has a physics problem, not just a pipeline problemEngaging trolls as a brand strategy (it works)Monaco, IMSA, Jordan Taylor, and what Lewis Hamilton does with his hand in the paddockFollow Jamey Price: Instagram: @jameypricephoto Wednesday Wallpaper: jameyprice.comBusiness of Speed: Newsletter + more at bizofspeed.com

Justin Bell is a world championship-winning driver, the son of five-time Le Mans winner Derek Bell, a motorsport broadcaster, and someone who will tell you exactly what he thinks whether you ask or not. That combination made this one of the most honest conversations we've had on Business of Speed.We go deep on what it's really like to be a second-generation driver — not the PR version, the actual version. Justin talks about discovering racing at the Formula Ford Festival as a teenager, getting humbled by Mika Häkkinen in his 25th race, and the gap between raw speed and the mental infrastructure to maximize it. He draws a direct line from his own career to Lando Norris and explains why both of them could have become "almost men" without the right support.Justin reveals for the first time that a heart attack at 44 played a role in his transition from driving to broadcasting. He explains his philosophy of live TV: that you should be on the verge of getting fired every broadcast, and why modern motorsport commentary has lost its edge. He also breaks down how he pitched his show at the Wynn, why fashion became a strategic brand decision, and the story about a 10-million-follower creator who couldn't sell tires versus a 30K account that moved real product.If you care about motorsport, personal brand, and what it actually takes to build a second career after the helmet comes off, this one's for you